Introduction Social media and internet sites have become strong vehicles for marketing and selling activities in recent times. There have been evidences for marketers to use such channels more and more as the present customers spend substantial time on the net and do many of their activities through smart phones and laptops. Facebook has proved […]
As the covid-19 pandemic is still on, the Work from Home culture is increasing. The Work from Home practice has been implemented in almost all the countries across the globe. This social experiment is here to stay, and it is not going away anytime soon. Well, is it good or bad for the well-being of […]
Abstract This article focuses on how and why economics is an integral part of the management curriculum across the globe. It discusses some real life examples of how businesses are benefitted by the knowledge and expertise of business professionals with profound knowledge in economics in the recent past. The article also details a few latest […]
Enhancing our brainpower – Making the most of neuroscience effectively Today majority of the marketers are facing a dilemma as per recent research. The research revealed that the decisions taken by the consumer are most likely to be influenced by their gut feelings, but the question is that how do the marketers feel something like […]
In the past few years, value chains have grown in terms of both length and complexity. It is because companies have expanded their businesses across the globe to enhance their margin. Companies that implemented a lean, global manufacturing model successfully had seen a drastic improvement in some indicators, including inventory levels and short lead times. […]
By disrupting the traditional businesses, technology start-ups have accelerated than ever before. You need to know that mature technology is why the first phase of digitalization came from. India is on the cusp of digital transformation, having at least 500 million internet users and approximately 340 million smartphone users. All we say is that millions […]
There are no second thoughts to this, but leaders need to resist implementing the defensive mode in challenging times. Instead, they must choose steps that will make the organization ready for success. All of us know that just like the weather, the uncertain time can change or worse anytime, and it is always part and […]
Companies are keen on finding more and more applications for Data Mining and Business Intelligence as the importance of data analytics continues to grow. You can say for business data is undoubtedly a boon that has opened a world of possibilities for it. It is a branch of computational statistics that compares millions of isolated […]
Artificial intelligence has gained a lot of popularity these days as it is a technology that applies to advanced analysis and logic-based techniques. The machine learning plan includes interpreting events, supporting and automating decisions, and taking actions. The buzz is mainly due to skilled labour shortages and the ever-changing demands of the customers. AI has […]
“A nation’s strength ultimately consists in what it can do on its own, and not in what it can borrow from others.” – Indira Gandhi Atmanirbhar Bharat, as proposed by our honourable Prime Minister Narendra Modi, is synonymous with the Swadeshi Movement started by Mahatma Gandhi. In both these cases, our leaders wanted Indians to […]